Corso Facebook

Course topics:

• Introduction of Facebook: the basics of social media and the difference between a company page and a personal profile;
• Page creation: in the case of a company, organization or other body, it is essential to create a Facebook page and understand how it must be managed;
• Creation of organic contents: which platforms to use for the creation of posts and which are the characteristics of the contents to be created;
• Facebook ADS (paid advertising campaigns): creation of advertisements based on the marketing objectives you want to achieve, your target audience and the budget at your disposal;
• Facebook Business Manager: an important free tool, made available by Facebook for the management of its pages;
• Facebook Insight: the web analytics tool to evaluate the performance of your fanpage.