Pacchetto Social

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€219.60

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The social package includes a course of 5 lessons, for a total of approximately 8 hours.

What you will learn:

independently manage social media marketing activities; create, manage and promote social pages (Facebook, Instagram, LinkedIn);
some tools for creating content, both free and paid;
choose the Budget that best suits your ADS advertising campaigns on Social Networks.

Who is it for?

To all those who want to undertake a path on social networks independently. This is a basic course, suitable for beginners who do not yet have the sufficient knowledge to manage the various social accounts.

Costs

Individuals: € 180 (by teleconference);
Group: 120 € per person (by teleconference).

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Description

Course program:

Lesson 1: introduction to Social Media Marketing

general overview of Social Media Marketing;
Social Media Strategy (define the objectives, choose the target audience, create an editorial plan for the publication of contents);
Tools for resizing images and creating them
- For a fee: Photoshop
- Free: Gimp, Canva
Insights: always monitor the activities carried out.

Lesson 2: Facebook

introduction of Facebook: the basics of social media and the difference between a company page and a personal profile;
page creation: in the case of a company, organization or other body, it is essential to create a Facebook page and understand how it must be managed;
creation of organic contents: which platforms to use for the creation of posts and which are the characteristics of the contents to be created;
Facebook ADS (paid advertising campaigns): creation of advertisements based on the marketing objectives you want to achieve, your target audience and the budget at your disposal. Facebook Business Manager: an important free tool, made available by Facebook for the management of its pages. Facebook Insight: the web analytics tool to evaluate the performance of your fanpage.

Lesson 3: Instagram

Introduction of Instagram: definition of the foundations of social media;
Instagram page creation;
Content creation: which platforms to use for the creation of posts and what are the characteristics of the content to be created;
Sponsorships: understand how to carry out advertisements based on the objectives you want to achieve;
Instagram Insight: tool to view the statistics of the activities carried out on the social network with the possibility of obtaining useful information on followers.

Lesson 4: LinkedIn